The strategy of "Enhancing Corporate Communication" for MS Agarwal Foundries focuses on strengthening its brand by highlighting its Employee Value Proposition (EVP) of "growing together, transforming together." One key approach is leveraging social media to convey brand values. For example, they plan to create a calendar of posts showing growth and innovations, utilize Q&A sessions with leaders, and launch campaigns like #GrowingTogetherTransformingTogether to engage audiences.
Internally, the strategy aims to bolster communication through initiatives like a monthly newsletter celebrating achievements and town halls aligning employee goals. This is further supported by a recognition program that encourages transformational stories.
Additionally, external stakeholder engagement is enhanced by forming partnerships with educational institutions, hosting webinars to establish thought leadership, and participating in community events. These efforts are designed to increase brand visibility and align mutual objectives.
The strategies
⛳️ Strategy 1: Leverage social media to communicate brand values
- Create a calendar of posts highlighting stories of growth and transformation involving employees and communities
- Develop content series focused on sustainability efforts and innovations in steel manufacturing
- Engage audiences with interactive Q&A sessions featuring company leaders
- Launch a hashtag campaign centered around #GrowingTogetherTransformingTogether
- Share customer testimonials and case studies on how MS Agarwal is helping them grow
- Utilise Instagram and Facebook stories to share behind-the-scenes insights
- Schedule regular LinkedIn articles from executives on industry trends and company values
- Host live sessions with industry experts on social media platforms
- Run campaigns that encourage user-generated content aligned with the brand's values
- Analyse social media metrics monthly to adjust strategies and enhance engagement
⛳️ Strategy 2: Strengthen internal communication
- Create a monthly newsletter showcasing employee achievements and company milestones
- Organise internal town halls focused on aligning employees with the company's goals
- Develop a recognition programme that celebrates transformational stories within the company
- Introduce a feedback mechanism for employees to share ideas on improving workplace culture
- Facilitate cross-departmental workshops to encourage collaboration and innovation
- Roll out an internal brand ambassador programme to increase employee engagement
- Design an employee portal with resources related to professional development
- Conduct quarterly surveys to gauge employee satisfaction and receive constructive feedback
- Implement an open-door policy for all levels of management to improve transparency
- Create videos featuring leadership addressing company direction and employee contributions
⛳️ Strategy 3: Enhance external stakeholder engagement
- Conduct stakeholder listening sessions to align mutual goals and expectations
- Develop partnerships with local educational institutions to nurture future talent
- Organise CSR events focused on community development and sustainability
- Publish an annual report detailing efforts and progress on social responsibility initiatives
- Host industry webinars to establish thought leadership and provide valuable insights
- Participate in or sponsor community events to increase brand visibility
- Collaborate with influencers to extend brand reach and credibility
- Attend industry conferences and trade shows to network and attract potential partners
- Create content on the website focusing on community contributions and impact stories
- Engage with stakeholders through regular updates and consultations on business developments
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
