The strategy aims to engage doctors and boost sales through a comprehensive carrot-stick approach by linking rewards to prescription packs. The plan includes offering professional development opportunities like a $100 virtual medical conference pass and a $1000 comprehensive online course package, which encourage continued learning. For example, doctors receiving a research grant may be incentivized to engage further by attending more conferences.
Additionally, the strategy incorporates technology rewards, such as a $200 digital blood pressure monitor and a $1000 ergonomic chair, enhancing the practice environment. Lifestyle benefits, like a $100 gym membership and a $1000 wellness retreat, focus on doctors’ well-being, providing them a balanced work-life experience.
The strategies
⛳️ Strategy 1: Offer exclusive professional development opportunities
- Organise a $100 virtual medical conference pass
- Coordinate a $200 subscription to a leading medical journal
- Provide a $300 medical research grant for conference attendance
- Facilitate a $400 online certification course in a relevant specialty
- Arrange a $500 spot in a hands-on medical workshop
- Offer a $600 access to a premium medical database
- Sponsor a $700 mentorship session with a renowned expert
- Fund a $800 small-scale personal research project
- Enable a $900 admission to an international medical symposium
- Award a $1000 comprehensive online course package with certification
⛳️ Strategy 2: Implement technology and equipment enhancement rewards
- Provide a $100 quality stethoscope
- Supply a $200 digital blood pressure monitor
- Gift a $300 patient examination light
- Offer a $400 wireless otoscope
- Present a $500 medical tablet or PDA for digital records
- Deliver a $600 cardiac monitoring device
- Gift a $700 high-resolution screen for image analysis
- Offer a $800 portable ultrasound gadget
- Supply a $900 advanced diagnostic software subscription
- Deliver a $1000 modern patient-centric ergonomic chair
⛳️ Strategy 3: Provide lifestyle and wellness packages
- Offer a $100 gym membership or wellness app subscription
- Provide a $200 voucher for a high-end restaurant
- Gift a $300 spa day or wellness retreat voucher
- Deliver a $400 equipment package for home workouts
- Present a $500 personalised nutritionist consultation
- Supply a $600 home relaxation and massage gadgets
- Offer a $700 weekend getaway package
- Gift a $800 smart watch for health tracking
- Deliver a $900 gourmet food and wine hamper
- Provide a $1000 all-inclusive wellness retreat
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
