The strategy for 2026 aims to achieve $4,000,000 in sales in USDA/FDA inspected ready-to-eat food plants. The plan emphasizes expanding market penetration by targeting the top 100 food plants not using the company’s products. Organizing 50 in-person demos and utilizing client testimonials are two methods to attract new customers. The strategy includes attending industry events to boost brand awareness and launching targeted email campaigns to highlight the benefits of its chemical solutions.
To enhance product offerings, the focus will be on innovation through R&D, filling gaps identified through competitive analysis. Introducing eco-friendly products and offering customization will cater to industry trends. Engagement with clients for feedback and pilot programs for new products ensures practical improvements. Subscription models and monthly webinars further promote product lines.
Strengthening the sales team involves recruiting experienced specialists and implementing rigorous training. Regular meetings and education on USDA/FDA compliance are vital for team growth. The strategy also includes using CRM tools for relationship management and advanced data analysis. Pairing new hires with mentors and adjusting sales territories based on performance aim to boost productivity and morale.
The strategies
⛳️ Strategy 1: Expand market penetration
- Identify and target the top 100 ready-to-eat food plants not currently using our products
- Attend trade shows and food safety seminars to increase brand awareness
- Develop a targeted email campaign focused on the unique benefits of our chemicals for ready-to-eat food plants
- Arrange 50 in-person demos with potential clients in Q1 and Q2 and follow up with feedback
- Utilise client testimonials and case studies in marketing materials
- Create a referral program with existing clients to expand customer base
- Partner with food safety consultancy firms to become their recommended supplier
- Join industry-specific online forums and participate in discussions
- Engage with LinkedIn industry groups to identify new leads
- Develop a quarterly newsletter to keep potential clients informed of industry news and product updates
⛳️ Strategy 2: Enhance product offerings and innovation
- Conduct a competitive analysis to identify gaps in our product range
- Invest in R&D to innovate and develop new products ensuring compliance with USDA/FDA
- Engage with existing clients to gather feedback on product improvement needs
- Create pilot programs for new products and collect measurable results
- Introduce a subscription model for steady and recurring revenue
- Offer customisation options for different plant needs or challenges
- Develop eco-friendly and sustainable product lines to meet industry trends
- Host monthly webinars showcasing innovations and new products
- Collaborate with industry experts to validate new products
- Expand our technical support team to assist clients in product implementation
⛳️ Strategy 3: Strengthen the sales team's capabilities
- Recruit additional sales specialists with industry experience in Q1
- Implement a comprehensive training program focusing on product knowledge and sales tactics
- Set clear, measurable sales targets and implement a performance-based incentive programme
- Conduct weekly sales team meetings to discuss strategy and share success stories
- Provide ongoing education on USDA and FDA regulations and compliance
- Utilise a CRM tool to manage customer relationships and track lead progress
- Rotate team members through shadowing experiences in various plants
- Invest in advanced sales tools for data analysis to identify trends and opportunities
- Develop a mentorship program pairing new hires with experienced sales reps
- Regularly review and adjust sales territories based on performance data and potential
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
