The strategy aims to onboard Saccos and Microfinances onto Franc Core Banking with support from Banks and Ethiotelecom. To start, a thorough market analysis is conducted to identify potential partners from the network of Saccos, Microfinances, and competitors. By understanding the needs and challenges of these clients, the strategy targets effective partnerships. This step is essential to ensure accurate segmentation and to create a solid foundation for collaboration.
Another crucial aspect is developing a compelling value proposition and streamlined onboarding process. This includes detailing Franc Core Banking features and crafting tailored case studies to highlight unique selling points. An easy-to-understand onboarding process with training materials ensures clients feel supported. Additionally, feedback loops improve materials continuously, aligning the strategy with user needs and successful onboarding strategies.
Lastly, leveraging partnerships with Banks and Ethiotelecom is vital. This involves formalizing agreements, co-organizing events, and developing a coordinated marketing strategy to maximize reach. These collaborations not only improve service delivery but also strengthen the collective outreach efforts, building trust and expanding influence among potential clients.
The strategies
⛳️ Strategy 1: Conduct a market analysis and identify potential partners
- Research the current market landscape of saccos and microfinances
- Identify key players and competitors in the industry
- Analyse the needs and challenges of potential clients
- Determine key criteria for partnership selection
- Reach out to Banks and Ethiotelecom for potential collaboration
- Conduct meetings to discuss mutual benefits and collaborative strategies
- Identify and list potential saccos and microfinances for onboarding
- Segment potential clients based on size and operational needs
- Develop a contact and relationship-building plan
- Review and adapt plans based on feedback and new information
⛳️ Strategy 2: Create a compelling value proposition and onboarding process
- Develop a comprehensive overview of Franc Core Banking features
- Identify unique selling points tailored for saccos and microfinances
- Craft case studies or testimonials from existing users
- Design an easy-to-understand onboarding process
- Create training materials for partners and clients
- Develop a demo or trial period to attract potential clients
- Set clear onboarding goals and timelines
- Gather and integrate feedback into onboarding materials
- Continuously update the value proposition with new features or insights
- Study and model successful onboarding strategies
⛳️ Strategy 3: Leverage partnerships with Banks and Ethiotelecom
- Formalise partnership agreements with Banks and Ethiotelecom
- Establish a joint marketing and outreach strategy
- Identify synergies with Banks and Ethiotelecom services
- Co-organise events or workshops to engage potential clients
- Develop joint communication materials and campaigns
- Track and report on the effectiveness of collaborative efforts
- Share resources and knowledge to enhance service delivery
- Incorporate feedback from partners and clients into process improvements
- Communicate clearly with Banks and Ethiotelecom to align on goals
- Celebrate and publicise successes to build momentum and trust
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
