The strategy focuses on prioritising and finalising key business initiatives by 2026. It outlines the need to localise CT and C-Arm equipment, expand digital pathology and Tele-ICU services, and forge strategic alliances. For CT and C-Arm localisation, the approach involves conducting market analyses, aligning with stakeholders, developing business cases, and engaging local partners. For instance, aligning stakeholders helps in setting shared goals.
Expanding digital pathology and Tele-ICU involves market assessment and strategic partnerships with hospitals. Educational workshops and pilot projects are instrumental in demonstrating service benefits, akin to a tech company running beta tests.
Finally, financial integrity is maintained through partnerships with Alfa Scan Philips Capital and El Sewedy Education, employing strategies like a district backup matrix and corporate credit cards. This ensures risk management and streamlined expenses, much like implementing internal financial controls in a corporate setup.
The strategies
⛳️ Strategy 1: Streamline and finalise CT and C-Arm localisation business cases
- Conduct a comprehensive market analysis to identify localization opportunities for CT and C-Arm
- Hold stakeholder meetings to align on localization goals and timelines
- Develop a detailed business case outlining potential market size and ROI
- Identify key regulatory requirements for localization
- Create a project timeline with milestones for Q1 completion
- Allocate necessary resources including personnel and budget
- Consult with engineering teams to discuss technical feasibility
- Engage with local partners to leverage distribution channels
- Prepare localization testing and validation plans
- Compile a final review report and submit for executive approval by Q1
⛳️ Strategy 2: Boost penetration of digital pathology and Tele-ICU services
- Assess current market demand and identify target customer segments
- Create strategic partnerships with hospital networks for service expansion
- Implement a robust marketing campaign to increase product awareness
- Develop educational workshops for potential clients to illustrate benefits
- Strengthen sales team with targeted training focusing on these services
- Analyse competitor offerings to position services strategically
- Utilise patient and client feedback to refine service offerings
- Arrange pilot projects to demonstrate effectiveness in key facilities
- Leverage case studies for marketing and client persuasion purposes
- Measure KPI metrics quarterly to track market penetration progress
⛳️ Strategy 3: Forge strategic alliances and preserve financial integrity
- Initiate discussions with Alfa Scan Philips Capital to explore financing options
- Collaborate with El Sewedy Education and MOH to finalize cooperation terms
- Develop a district backup matrix for risk management and continuity planning
- Assess current financial strategies for potential improvements in H1
- Implement a corporate credit card system to streamline company expenses
- Create guidelines for monitoring and preserving money value
- Ensure all new cooperation initiatives align with overall business goals
- Discuss potential cost-sharing strategies with corporate partners
- Roll out training sessions for staff on new financial systems and policies
- Conduct bi-annual reviews on strategic partnerships and financial standings
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
