The strategy for advertising on the light box at Royal Palace Riverside Park focuses on brand visibility and audience attraction. The first key approach is optimizing advertisement design. This involves conducting market research to understand target audience preferences, utilizing a professional graphic designer, and incorporating elements like eye-catching colors and clear messaging. For example, adopting vibrant colors that resonate with the intended audience ensures the advertisement stands out.
The second strategy is maximizing exposure through strategic location and timing. Analyzing foot traffic and collaborating with events ensures optimal placement. For instance, placing the ad near high-traffic areas during peak times can significantly increase visibility and engagement.
Lastly, leveraging online and offline integration enhances the campaign's reach. By creating a QR code linked to the company’s website and promoting the advertisement on social media, businesses can facilitate interaction across platforms. An example would be running a selfie contest where visitors engage with the advertisement, boosting both online and offline presence.
The strategies
⛳️ Strategy 1: Optimise the advertisement design
- Conduct market research to understand target audience preferences
- Hire a professional graphic designer for high-quality visuals
- Ensure the advertisement is easily readable from a distance
- Incorporate eye-catching colours and fonts
- Include a clear and concise message or call to action
- Utilise imagery that resonates with the target audience
- Keep branding consistent with other marketing materials
- Test different designs for effectiveness
- Gather feedback from focus groups
- Finalise the design based on test results and feedback
⛳️ Strategy 2: Maximise exposure through strategic location and timing
- Analyse foot traffic patterns to select the best location for the light box
- Coordinate with local authorities for optimal placement
- Schedule advertisement rotations to align with peak visitor times
- Collaborate with events happening at the park for increased exposure
- Engage with local businesses for cross-promotions
- Track weather patterns to ensure maximised visibility in all conditions
- Consider lighting conditions and adjust timing accordingly
- Evaluate the advertisement's performance regularly
- Adjust placement or timing based on performance data
- Renew placements based on successful exposure metrics
⛳️ Strategy 3: Leverage online and offline integration
- Create a QR code for the light box linking to your website
- Promote the light box on social media channels
- Run a contest encouraging visitors to take selfies with the ad
- Establish partnerships with influencers for social sharing
- Include hashtags on the advertisement for social media engagement
- Monitor online interactions and adjust strategies accordingly
- Use analytics to track website traffic from the campaign
- Encourage user-generated content via online platforms
- Follow up with an email campaign to captured leads
- Compare offline and online engagement rates for comprehensive analysis
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
