The strategy for expanding the marketing agency in Pakistan focuses on increasing monthly revenue to 70,000 PKR by optimizing the advertising budget. This involves utilizing A/B testing to identify the most effective adverts and focusing on high-conversion platforms like Facebook and Instagram. Scheduling ads during peak times and targeting specific demographics are also key components. For instance, using retargeting strategies can reach previous visitors, maximizing budget efficiency.
Another strategic pillar is leveraging referrals and networking. This includes providing referral bonuses to existing clients and offering discounts for repeat business. Attending networking events and collaborating with complementary businesses further expand the company's reach. Encouraging online testimonials and forming partnerships with local businesses can create cross-referral opportunities.
Lastly, enhancing the online presence is crucial. Regularly updating the website with projects and feedback, engaging on social media, and using SEO for better search visibility are essential techniques. Creating video testimonials and case studies showcase successful projects and build credibility. Additionally, email marketing and social media contests help grow brand awareness, while analytics tools track progress and optimize digital marketing efforts.
The strategies
⛳️ Strategy 1: Optimise advertising budget
- Utilise a/b testing on adverts to determine most effective content
- Focus on high conversion rate platforms such as facebook and instagram
- Schedule ads during peak engagement times
- Target specific demographics to ensure budget efficiency
- Use retargeting strategies to reach previous visitors
- Leverage local seo to improve organic reach
- Create compelling call-to-actions in adverts
- Utilise engaging visuals and messages that resonate with target audience
- Monitor and adjust targeting based on ad performance
- Analyse and discontinue underperforming ad campaigns
⛳️ Strategy 2: Leverage referrals and networking
- Provide existing clients with referral bonuses
- Offer discounts for repeat clients to stimulate word-of-mouth
- Attend industry networking events relevant to target market
- Collaborate with complementary businesses for mutual promotion
- Engage with industry influencers to promote services
- Create partnerships with local businesses for cross referrals
- Encourage satisfied customers to leave testimonials online
- Host informational webinars to showcase expertise
- Build a strong online presence in local online groups and forums
- Develop a loyalty program to reward repeat customers
⛳️ Strategy 3: Enhance online presence
- Regularly update website with latest projects and client feedback
- Create and share relevant content marketing pieces like blog posts
- Engage consistently on social media to build a community
- Use seo strategies to ensure higher visibility in search results
- Create video testimonials of satisfied clients
- Share case studies that depict successful projects
- Collaborate with local industry bloggers for guest posts
- Implement email marketing campaigns with compelling offers
- Run social media contests to increase brand awareness
- Utilise analytics tools to track and improve digital marketing efforts
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
