The strategy focuses on creating a first-quarter deposit plan and marketing strategy aimed at increasing deposits in the corporate banking division. The first part involves developing a targeted deposit plan by analyzing historical trends, identifying top clients, and segmenting them based on industries to tailor deposit offerings. For example, setting a growth target of 10% and using tiered interest schemes are ways to incentivize larger deposits.
The strategy emphasizes enhancing client relationship management by scheduling regular meetings with priority clients and conducting surveys to gauge their needs. A client appreciation program, data analytics forecasting, and personalized attention through relationship managers support this goal.
Lastly, an integrated marketing strategy is implemented, featuring digital campaigns and social media outreach. By collaborating with influencers and organizing events, the strategy aims to engage potential clients. Monthly newsletters and client success stories help emphasize the value of deposit products. Traditional media like radio ads and referral programs further reinforce the marketing efforts.
The strategies
⛳️ Strategy 1: Develop a targeted deposit plan
- Analyse historical deposit trends within the last three years
- Identify top 20 corporate clients with deposit potential
- Segment clients based on industry to tailor deposit offerings
- Set a quarterly deposit growth target of 10%
- Develop a tiered deposit interest scheme to incentivise larger deposits
- Communicate deposit plan details to clients via personalised email
- Organise a quarterly client webinar to discuss deposit benefits
- Utilise CRM software to track client deposit behaviours
- Schedule bi-weekly review meetings with the team
- Prepare a report showcasing monthly deposit progress to present to the supervisor
⛳️ Strategy 2: Enhance client relationship management
- Schedule quarterly face-to-face meetings with priority clients
- Conduct surveys to understand client deposit needs and preferences
- Develop a client appreciation programme for loyal clients
- Implement a feedback loop to continuously improve service offerings
- Offer exclusive product previews to top deposit holders
- Provide regular market insights to clients to encourage informed decisions
- Allocate relationship managers to existing clients for personalised attention
- Employ data analytics to forecast client deposit trends
- Encourage cross-selling to broaden client product usage
- Maintain a client risk profile to proactively manage relationships
⛳️ Strategy 3: Implement an integrated marketing strategy
- Launch a digital marketing campaign focused on deposit products
- Leverage professional social media platforms to reach clients
- Publish monthly newsletters with deposit product highlights
- Collaborate with industry influencers for brand endorsement
- Organise networking events for potential and existing clients
- Create client success stories to demonstrate value
- Utilise radio and print advertisements targeted at corporate clients
- Implement client referral programmes offering rewards
- Use SEO strategies to boost visibility of deposit offerings online
- Track marketing campaign performance with analytics tools
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
