The strategy for Sogasho Company and ISP in Somaliland focuses on expanding their reach and improving market share for fibre, fixed wireless, and LTE services. Firstly, the strategy aims to penetrate new markets by conducting thorough research, partnering with local businesses, and launching targeted marketing campaigns. An example would be offering discounts for newcomers and collaborating with community leaders to build trust.
Enhancing customer experience is another key aspect, involving the creation of a 24/7 support team and loyalty programs. Implementing seamless onboarding and user-friendly portals can significantly improve satisfaction and retention.
Lastly, increasing brand awareness involves launching digital marketing campaigns and using social media. By collaborating with local influencers and investing in SEO, Sogasho can improve visibility and engage more customers, like holding public demonstrations showing the capabilities of their services.
The strategies
⛳️ Strategy 1: Expand into new markets
- Conduct market research to identify potential new areas for expansion within Somaliland
- Establish partnerships with local businesses to enhance distribution channels
- Develop a marketing campaign tailored to specific regions
- Offer promotions or discounts for new customers in targeted areas
- Hire and train local sales representatives to help penetrate new markets
- Collaborate with community leaders to build trust and awareness
- Participate in local events and fairs to increase visibility
- Utilise geo-targeted online advertising to reach new audiences
- Evaluate expansion's success through market analytics
- Adapt strategies based on initial market feedback and performance
⛳️ Strategy 2: Enhance customer experience
- Implement a seamless onboarding process for new customers
- Create a 24/7 customer support team to assist with any issues
- Regularly gather and analyze customer feedback to identify areas of improvement
- Introduce a loyalty programme to reward long-term customers
- Offer clear and transparent pricing with an easily understandable service catalogue
- Develop user-friendly mobile and web portals for account management
- Conduct regular training for staff on customer service excellence
- Create educational content to help customers maximize product use
- Regularly update infrastructure to reduce downtime and improve service reliability
- Solicit testimonials and case studies from satisfied customers to use in marketing
⛳️ Strategy 3: Increase brand awareness
- Launch a digital marketing campaign using social media platforms popular in Somaliland
- Create compelling content that communicates the benefits of fibre, fixed wireless, and LTE
- Develop partnerships with local influencers to promote the brand
- Organise public demonstrations of the technology and services
- Invest in search engine optimization (SEO) to improve online visibility
- Utilise email marketing to reach existing and potential customers with updates and promotions
- Create branded merchandise for distribution at events
- Implement referral programmes offering incentives to current customers
- Engage in public relations activities to increase media coverage
- Monitor brand awareness metrics and adjust strategies accordingly
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
