The strategy focuses on achieving a 20% sales growth for an e-commerce soap-making business in Serbia through three key initiatives: expanding marketing channels, enhancing product offerings, and improving customer experience. Expanding marketing channels involves targeting popular social media platforms, collaborating with influencers, and leveraging SEO to increase visibility. For instance, running ads on Serbia's top platforms can attract a wider audience.
Enhancing product offerings emphasizes tailoring products to market demands, introducing customizable options, and collaborating with local artisans. Developing seasonal soaps or bundled packages can cater to diverse consumer preferences and elevate the brand's appeal.
Improving customer experience entails streamlining the online shopping process and offering excellent customer service. Implementing chatbots and optimizing website speed ensure quick and enjoyable shopping journeys. Offering multiple payment options enhances convenience, ultimately fostering customer loyalty.
The strategies
⛳️ Strategy 1: Expand marketing channels
- Identify top 5 popular social media platforms in Serbia
- Allocate budget to run targeted ads on these platforms
- Collaborate with local influencers to promote soap products
- Create and distribute press releases to Serbian online magazines
- Offer limited-time discounts or promotions to attract new customers
- Launch a referral programme to encourage word-of-mouth marketing
- Set up an email marketing campaign targeting past customers
- Optimise website SEO for Serbian keywords
- Participate in online marketplaces popular in Serbia
- Analyse campaign performance and adjust allocations as needed
⛳️ Strategy 2: Enhance product offerings
- Conduct market research to discover popular soap scents and ingredients in Serbia
- Expand product line to include seasonal or trending items
- Introduce customizable soap options for personalisation
- Run a customer feedback campaign to gather product improvement ideas
- Create bundled packages or gift sets to increase average order value
- Collaborate with local artisans or businesses for exclusive soap line
- Ensure all products are eco-friendly and clearly communicate this
- Enhance packaging to make it attractive and appealing
- Offer a subscription service for regular deliveries
- Monitor sales data to identify and promote best-selling products
⛳️ Strategy 3: Improve customer experience
- Streamline the online checkout process to reduce cart abandonment
- Increase website loading speed for better user experience
- Implement a chatbot for immediate customer service responses
- Offer multiple payment options for customer convenience
- Provide detailed product descriptions and usage information
- Ensure responsive design for mobile users
- Set up a local customer service hotline in Serbia
- Send follow-up emails after purchase with discounts for next buy
- Conduct regular customer satisfaction surveys
- Use data from surveys to implement improvements continuously
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
