The strategy aims to create a comprehensive strategy map infographic for a telecommunications company's digital transformation journey. The infographic's design involves structuring content across three main layers: Strategy, Technology, and People & Culture. This layout addresses organizational challenges like siloed operations and legacy systems while showcasing strategies such as AI-driven decision-making and cloud migration. Arrows show the flow from issues to strategies, highlighting improved customer experience as an expected outcome.
A clean corporate color palette ensures a professional aesthetic, using icons like AI and cloud for easy comprehension. Uniformity in size and color of icons is crucial for consistency. Notably, the design supports digital and print formats, and an interactive version features tooltips for enhanced engagement.
Interactive elements are incorporated to improve user engagement. By ensuring compatibility with various formats, the strategy enhances presentation, ensuring that the infographic remains crisp and clear on different displays. Testing with sample viewers ensures visual clarity and message accuracy.
The strategies
⛳️ Strategy 1: Define the structure and content layout
- Identify the three main layers: Strategy, Technology, and People & Culture
- Select the organisational challenges to display: siloed operations, legacy systems, lack of AI readiness, declining customer satisfaction
- Design the centre to feature strategic recommendations grouped by the three layers
- Highlight five strategic recommendations: AI-driven decision-making, new AI-powered 5G services, cloud migration, Telco AI, GenAI integration
- Visualise expected outcomes: improved customer experience, operational efficiency, data-driven culture, scalable growth
- Establish directional flow from issues to strategies to outcomes using arrows
- Use clear sections for different elements to ensure readability
- Decide the appropriate sectional headers and titles for clarity
- Determine the hierarchical positioning of issues, strategies, and outcomes
- Plan the visual spacing to maintain a balanced layout
⛳️ Strategy 2: Design with corporate colour palette and iconography
- Choose a clean and corporate colour palette comprising blue, white, and gray
- Select tech-inspired icons like AI, cloud, chatbot, dashboard, teamwork
- Design the background theme to be minimalistic using chosen colours
- Utilise icons to symbolise each section or concept for easy comprehension
- Maintain uniform icon size and colour for consistency
- Incorporate arrows with the design to denote direction and flow
- Select fonts that align with the corporate aesthetic and ensure readability
- Use colour contrasts to highlight key areas and directives
- Incorporate visual elements that support understanding without overcrowding the design
- Apply a grid system to guide the positions of text, icons, and other elements for neatness
⛳️ Strategy 3: Inject interactivity and enhance presentation
- Make use of interactive graphics tools to enhance user engagement
- Design the infographic to be compatible with both digital and print formats
- Ensure scalability of visual elements for different display sizes
- Incorporate tooltips or hover effects for interactive elements in a digital version
- Facilitate easy navigation through the infographic with a clear hierarchy of information
- Ensure fonts and icons remain crisp and clear when resized or zoomed
- Test the design for visual clarity and comprehension with sample viewers
- Include a legend or key if necessary to aid understanding of icons and colour usage
- Prepare the infographic for animation transitions if used in presentations
- Validate the final design for brand alignment and message accuracy
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
