The strategy for executing the Nigerian Business Aviation Conference (NBAC) 2026 is centered around three key components. First, developing a unifying theme and brand identity ensures that the event harmonizes with EAN Aviation’s 15th anniversary. For example, by integrating celebratory narratives and creating a storytelling framework, the conference will highlight both past achievements and future aspirations. This theme cohesively guides all visual and narrative elements.
Second, optimizing event production and operations emphasizes engaging and efficient experiences. Selecting a venue layout that fosters visitor interaction, alongside a detailed tech setup, ensures dynamic presentations. Curating premium catering options and designing networking areas illustrate a focus on interaction and celebration.
Finally, a robust marketing and communication plan is crucial. Initiating awareness campaigns and leveraging social media amplifies the conference's reach. Engaging influencers and executing extensive event-day coverage fosters a vibrant digital presence. After the event, sustain engagement with highlight reels and analyses, continuing interactions with key industry figures and stakeholders.
The strategies
⛳️ Strategy 1: Develop a Unifying Theme and Brand Identity
- Brainstorm a compelling overarching theme for NBAC 2026 that integrates EAN's 15th anniversary
- Design a cohesive visual identity for the event covering all touchpoints
- Create a storytelling framework for pre-event communications that highlights EAN’s history and future
- Develop a pre-event marketing strategy focusing on key differentiators of the 2026 edition
- Craft celebratory narratives and messaging for Day 2 to mark EAN’s 15th anniversary
- Design motion graphics and screen content that align with the conference theme
- Implement a unique feature or program that sets this edition apart from previous ones
- Produce a sophisticated event brochure and delegate pack embodying the brand's ethos
- Incorporate subtle luxury elements into the EAN @ 15 celebratory touchpoints
- Design photo backdrops and branding signage incorporating both NBAC and EAN aesthetics
⛳️ Strategy 2: Optimize Event Production and Operations
- Select a venue layout that maximizes engagement and facilitates smooth movement
- Plan a comprehensive tech setup including AV, sound, lighting, and LED screens for dynamic presentations
- Create an immersive and efficient registration experience with digital options
- Designate and prepare areas for speed networking to facilitate professional connections
- Layout exhibition and partner booth spaces to encourage visitor interaction
- Curate a catering concept focusing on premium and diverse offerings
- Develop creative direction for a gala dinner that celebrates EAN’s heritage
- Organize a media desk for seamless press and media operations
- Coordinate with partners and exhibitors to ensure a cohesive experience
- Prepare a detailed contingency and logistics plan to address potential challenges
⛳️ Strategy 3: Implement a Robust Marketing and Communication Plan
- Develop a detailed PR and press roadmap tailored to the aviation and business media
- Create a social media calendar that includes pre-event, live event, and post-event content
- Initiate pre-event awareness campaigns targeting industry professionals and potential delegates
- Organize extensive event-day coverage including live streaming options
- Plan post-event highlight reels and analyses to sustain engagement post-conference
- Identify and engage with key influencers and community figures in aviation for amplification
- Determine how Project Airborne can be featured to enhance the conference’s profile
- Craft an attendee journey with customised communication at each touchpoint
- Integrate feedback mechanisms for ongoing audience interaction
- Prepare a stakeholder engagement plan addressing HNIs, VIPs, exhibitors, and sponsors
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
