The strategy, titled "Implementing a Five-Pillar Growth Strategy," aims to foster growth in specific target areas in the UK and Ireland by focusing on AI, HPC, and vendor infrastructure. The first pillar involves expanding the AI and HPC market by conducting market research, creating tailored marketing campaigns, and forming partnerships with local tech firms. For instance, hosting webinars and workshops can demonstrate AI's potential to clients.
Another pillar focuses on growing vendor infrastructure breadth by identifying gaps, forming strategic alliances, and offering flexible financing. For example, creating a loyalty program can retain customers and promote product lines. The strategy also enhances education in infrastructure by developing industry-aligned curricula and partnering with educational institutions for specialised courses. Additionally, promoting hyperconverged infrastructure and targeting SMBs with tailored strategies further bolster growth. Activities like participating in industry trade shows and conducting market surveys can drive these efforts.
The strategies
⛳️ Strategy 1: Expand AI and HPC Market in UKI
- Conduct market research to identify the most promising sectors for AI and HPC
- Develop tailored marketing campaigns targeting key industries in UKI
- Build partnerships with local technology firms to leverage their networks
- Host webinars and workshops to demonstrate the potential of AI and HPC solutions
- Establish a dedicated sales team specialising in the AI and HPC domain
- Invest in customer service to provide ongoing support for AI and HPC solutions
- Develop case studies showcasing successful AI and HPC projects to attract new clients
- Secure certifications and partnerships to boost credibility in the AI and HPC sector
- Participate in UKI technology forums and conferences to raise brand awareness
- Leverage existing customer base for referrals and upselling opportunities
⛳️ Strategy 2: Grow Vendor Infrastructure Breadth
- Identify infrastructure gaps in the current vendor offerings
- Research and benchmark competitor products to enhance product lines
- Develop strategic alliances with complementary technology partners
- Expand product offerings by incorporating customer feedback and demand
- Offer flexible financing solutions to make infrastructure more accessible
- Establish a dedicated innovation team to explore new infrastructure solutions
- Provide comprehensive training programs for partners on new and existing solutions
- Implement targeted lead generation campaigns to reach potential customers
- Revamp the vendor website and social media presence to highlight infrastructure strengths
- Create a loyalty programme to reward existing customers and encourage repeat purchases
⛳️ Strategy 3: Enhance Education in Infrastructure
- Develop a curriculum aligned with industry needs and standards
- Partner with educational institutions to offer specialised courses
- Create an online platform for self-paced infrastructure learning
- Launch a mentorship programme connecting students with industry experts
- Host webinars and panel discussions focused on infrastructure trends
- Offer scholarships and internships to encourage students to pursue infrastructure careers
- Collaborate with industry leaders to provide guest lectures and insights
- Develop certification programmes recognised by key industry players
- Engage with education-focused trade shows to raise awareness
- Implement feedback loops to continuously improve educational offerings
⛳️ Strategy 4: Promote Hyperconverged Infrastructure
- Identify early adopters and key influencers in the hyperconverged space
- Conduct product roadshows and demonstrations in strategic locations
- Develop marketing materials highlighting cost efficiency and scalability benefits
- Offer pilot programmes for organisations to experience hyperconverged solutions
- Publish white papers and industry reports showcasing hyperconverged success stories
- Develop relationships with IT decision-makers to influence their infrastructure choices
- Participate in industry tradeshows to showcase hyperconverged capabilities
- Invest in R&D to continuously improve hyperconverged offerings
- Conduct competitor analysis to identify unique selling propositions
- Leverage social media campaigns to educate potential clients
⛳️ Strategy 5: Target SMBs with Tailored Strategies
- Conduct a market survey to understand SMB needs and challenges
- Develop a value proposition specific to the SMBs sector
- Create SMB-centric packages that are affordable and scalable
- Establish partnerships with SMB industry associations for outreach
- Run targeted digital marketing campaigns focussing on SMBs
- Provide flexible payment options to ease infrastructure adoption
- Launch an SMB-focused customer support channel
- Use content marketing to educate SMBs on infrastructure benefits
- Implement a referral programme incentivising existing SMB clients
- Track SMB industry trends to adapt strategies accordingly
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
