The strategy to boost participation and loyalty for Myntra's New Year Sale is multifaceted and aims to attract new users while retaining existing ones. The first approach is to run targeted social media campaigns by identifying platforms with high user interaction and creating captivating content. For instance, using influencers and strategically employing hashtags can expand reach and improve discoverability. Interactive features like stories and polls foster engagement, while referral programs incentivize sharing sale information.
Simultaneously, enhancing app features ensures a seamless shopping experience. This involves introducing wishlist functionalities, personalized recommendations, and easy payment options. App-exclusive benefits, like flash deal notifications and contests, keep users engaged, while a user-friendly interface and integrated customer support enhance satisfaction.
Post-sale engagement focuses on implementing loyalty programs that offer thank-you messages, exclusive discounts, and tiered rewards. Hosting online events and sharing user-generated content fosters community, while retargeting campaigns aim to re-engage inactive users. Analyzing feedback and churn rates further refines the strategy, strengthening user loyalty over the long term.
The strategies
⛳️ Strategy 1: Run targeted social media campaigns
- Identify key social media platforms with high user interaction
- Create engaging and visually appealing content tailored for each platform
- Implement a referral program with incentives for sharing sale information
- Collaborate with popular influencers to expand reach
- Use social media stories and polls to interact with the audience
- Launch countdown posts that build up excitement for the sale
- Offer exclusive previews or sneak peeks to followers on social media
- Utilise hashtags strategically to increase discoverability
- Monitor and respond to user comments to boost engagement
- Analyse campaign performance and adjust tactics in real-time
⛳️ Strategy 2: Enhance app features for a seamless shopping experience
- Introduce a wishlist feature for users to save desired items pre-sale
- Implement personalised recommendations based on browsing history
- Ensure app interface is user-friendly and navigable
- Provide real-time notifications about flash deals and limited offers
- Offer in-app games or contests related to New Year themes
- Facilitate easy payment options with exclusive discounts for app users
- Enable social sharing options for users to share their purchases
- Introduce a points or rewards system for consistent app engagement
- Integrate quick customer support within the app for assistance
- Regularly update and test app performance for reliability
⛳️ Strategy 3: Implement a post-sale engagement and loyalty program
- Send personalised thank-you messages and surveys post-purchase
- Offer exclusive post-sale discounts for frequent shoppers
- Create a loyalty program with tiered rewards and benefits
- Send regular updates about new collections and brand offers
- Host online events with style tips and fashion advice
- Invite users to beta test new app features or product lines
- Share user-generated content to build community engagement
- Offer periodic challenges with prizes that improve user loyalty
- Run Retargeting campaigns to bring back inactive users
- Analyse churn rates and gather feedback to understand drop-offs
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
