The strategy "Extending Coolabi IP Through Multi-Media" focuses on leveraging various media formats to expand Coolabi IP's reach and profitability. A core element involves creating animated content. This means hiring a creative team experienced in animation, developing pilot episodes, and establishing partnerships with studios to enhance production quality. An example could include targeting family audiences with vibrant, engaging animated series that could debut on popular streaming services, increasing viewership.
Launching interactive online games is another strategy. This involves collaborating with skilled developers and using popular game engines to craft immersive games that align with the IP's themes. By integrating analytics, the engagement and success of these games can be monitored and adapted based on real-time feedback, ensuring that the offerings remain appealing to players.
Lastly, adopting a multi-platform publishing approach widens the IP's accessibility. By partnering with publishers experienced in cross-platform releases, Coolabi can diversify its content delivery, exploring new themes and genres. Social media promotion and community engagement are essential to build anticipation and sustain audience interest across different platforms.
The strategies
⛳️ Strategy 1: Expand into animated content
- Conduct market research to identify target audience preferences
- Develop pilot episodes for key characters or stories
- Create a detailed budget estimate for animation production
- Hire a creative team with experience in animated series
- Identify potential animation studios to partner with
- Set clear benchmarks for viewership and audience engagement
- Establish a monetisation strategy through advertising and merchandising
- Assess potential streaming platforms for release
- Partner with a distribution company to maximise reach
- Evaluate ROI after the first season and make necessary adjustments
⛳️ Strategy 2: Launch interactive online games
- Research popular game genres that align with the IP
- Create a concept for a storyline-driven game
- Calculate the investment needed for game development
- Recruit a skilled game development team
- Select a game engine that supports the desired features
- Integrate analytics tools to track player engagement
- Form partnerships with game distribution platforms
- Craft a marketing campaign to build anticipation
- Implement monetisation through in-game purchases or subscriptions
- Monitor player feedback and update game content regularly
⛳️ Strategy 3: Develop a multi-platform publishing approach
- Evaluate the success of existing publications within the IP
- Identify new themes or genres to explore in future titles
- Conduct competitive analysis on multi-platform publishing
- Form partnerships with experienced publishers for cross-platform releases
- Create a timeline for releasing titles on various platforms
- Leverage social media for promotional activities
- Develop a pricing strategy that appeals to broader audiences
- Track sales data across platforms to measure success
- Engage with readers through community-building initiatives
- Use feedback to refine future content and improve ROI
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
